One in every two Australian girls are quitting sport by the age of 15, startling research on teenage participation in sport has found. She quit netball after playing in primary school and high school, rejoining a club to play social netball in her 20s. A study by the Australian Sport Commission released in November found that while girls in their late teens may be stripping off their team colours, they are keeping busy with other forms of activity, such as training at the gym, fitness programs or simply walking. Between the ages of 25 and 34 years old, 78 per cent of women participate in non-sport-related activity, compared to just 56 per cent of men. Join 1. Girls are quitting sport at 15 years old, study reveals.
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Can This Empowering Ad Campaign From BBDO Get More Girls to Keep Playing Baseball? – Adweek
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Can This Empowering Ad Campaign From BBDO Get More Girls to Keep Playing Baseball?
Baseball for All, a group dedicated to getting more girls in the game, is launching a pro-bono campaign from BBDO Atlanta that plays off the chorus to "Centerfield," John Fogerty's iconic paean to America's pastime. We teach parents, leagues and communities how to start girls' baseball programs of their own. We run tournaments around the country so girls can meet other girls who love baseball as much as they do.
The commercial breaks seemed to have more action than the game this year during the lowest scoring Super Bowl in NFL history. Microsoft, instead of featuring a product that supports a large share of its revenue, chose to feature the new Xbox Adaptive Controller that told a story instead. According to a report by TheStreet, Microsoft stock saw a 2. The commercial starts by introducing the users of the Xbox Adaptive Controller, telling the story of how they can connect, have fun, and feel like any other kid with this new device.